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In-depth analysis of brand exposure, media valuation, and ROI across sports sponsorship. Where data meets strategy.

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The NHL’s $1.6 Billion Flex: How Hockey Quietly Engineered a Sponsor Value Surge

Aug 1, 2025

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3 min read

The NHL’s $1.6 Billion Flex: How Hockey Quietly Engineered a Sponsor Value Surge

Decoding the business of sports through data, brand value, and media performance.

Samuel Rogers
Samuel Rogers
Blunt Insights

Blunt Insights

Data-backed breakdowns of sports, business, and money. Where numbers deliver real-world clarity.


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